High-impact advisory
for founders at pivotal moments

Strategic storytelling that unlocks capital, customers, and conviction.

I help early-stage founders craft fundable narratives, sharpen GTM positioning, and raise with conviction.

From lawyer to founder to investor - I've seen every side of the story.

My path hasn't been linear. I started as a lawyer, became a 2x founder, then an early-stage investor at an institutional VC in Singapore, and most recently spent the past couple of years as a corporate strategic investor in San Francisco. As a third culture kid, I grew up bouncing between Hong Kong, New York, and Vancouver - always translating between worlds. It gave me something most advisors don't have: fluency in every room founders need to navigate.

Across every role, I've witnessed the same challenge: founders struggle with cohesive storytelling. Whether pitching to investors, winning customers, or recruiting early hires, the ability to craft and communicate a compelling narrative is the difference between momentum and stagnation.

the arc form exists to close that gap. I work with founders on two things that move the needle: strategic storytelling that lands with investors and customers, and the often-overlooked leverage of corporate relationships — a flywheel that most early-stage founders leave completely on the table. If you're navigating a pivotal moment, I'm here to help you get there.

— Eunice Wong, Founder of the arc form

Ways to work together

1/ Fundraising Readiness Sprint

Build a fundable, credible investor story. We'll craft your narrative, validate your KPIs, map your investor targets, and prepare you to run a sharp fundraising process with confidence.

6-8 week sprint

2/ GTM & Positioning Intensive

Sharpen your wedge, define your ICP, and craft a competitive narrative that resonates. Perfect for post-MVP founders who need clarity on who to sell to and how to win.

4 week sprint

3/ Founder Strategy & Narrative Retainer

Ongoing high-touch advisory for founders navigating inflection points. Weekly sessions, deck reviews, investor prep, and strategic coaching to keep you moving forward with clarity.

3-6 month retainer

4/ Venture Design Advisory

Help corporate venture and innovation teams craft credible theses, operating models, and ecosystem narratives that founders actually respect.

Flexible engagement

5/ Bespoke Advisory

For challenges that don't fit the box. Bespoke strategy sprints, deep-dives, and custom engagements tailored to your unique situation—from stealth ideation to market mapping.

Flexible engagement

What founders say

  • "Eunice cuts through noise and gets incredibly specific - who to talk to, how to frame it, and what actually matters. She has a rare combination of deep understanding of how startups actually work and real pragmatism about what to do with that knowledge. Every conversation had a clear takeaway."

    —Founder, Series A Voice AI & Deepfake Detection startup

  • "Working with Eunice felt incredibly high-leverage because even short conversations created clarity and forward motion. She quickly understood the nuance of what we were building and cut straight to the strategic pressure points that mattered. Beyond the strategy, Eunice brings a level of energy that is contagious. She doesn't just advise - she pushes things forward."

    —Founder, Series A Data Security startup

  • "Working with Eunice feels natural and organic because she understands the problem statement quickly and is able to zoom into the critical the most critical aspects of the business. Conversations with her are sharp, clarifying, and biased toward action - you walk away more focused and ready to execute."

    —Founder, Stealth AI Infrastructure startup

  • "Eunice gets genuinely hands-on and asks the right questions rather than giving generic advice. She pushed us to sharpen our ‘why now’ and ‘why us’ - that shift became foundational to how we told our story through our seed raise and beyond. Working with Eunice felt energizing because she already understood the world we were building for."

    —Founder, Seed Legal Intelligence startup

Let's build your story.

Ready to bring clarity to your narrative? Let's talk.